How to Plan an Effective PR Campaign for Beauty Products in Poland?
The cosmetics market in Poland is experiencing dynamic growth. Currently, it is worth over 31 billion PLN, and experts predict further...
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- Apr 13
- 4 min
What Type of Content is The Most Effective in Promoting Beauty Products in Poland?
Polish consumers are bombarded with thousands of beauty ads every day. As a result, they are less and less susceptible to advertising and...
- Apr 3
- 4 min
How to Build Relationships with Journalists and Influencers in the Beauty Industry in Poland?
Media relations have always been the pillar of good brand PR in Poland. What journalists – and, thanks to social media and influencers –...
- Mar 9
- 4 min
Unlocking the Taste Buds of Poland: Top Trends and Preferences to Promote Foreign Food Products
It’s nothing new that current trends shape the demand and supply curve. If you want to reach Polish customers with your food products,...
- Feb 15
- 7 min
Unleashing the Power of Influencer Campaigns in Poland: Your Ultimate Guide to Successful Planning
Are you tired of trying to crack the code of influencer marketing in Poland? Does the equation of "Your brand + influencer = great sales...
- Dec 19, 2022
- 6 min
Maximizing Your Influencer Marketing Strategy: The Importance of Setting and Tracking KPIs
The influencer marketing market in Poland is developing dynamically, and brands spend more money increasingly on cooperation with online...
- Dec 12, 2022
- 6 min
Influencer Marketing Needs A Good PR Person
The world of influencers is full of contradictions. While the global influencer marketing market records colossal growth yearly, in...
- Dec 5, 2022
- 9 min
Mastering Media Relations: 10 Key Principles for Successful Campaign In Poland
The first thing that often springs to mind of those outside this line of business upon hearing the term PR is media relations. Indeed, it...
- Nov 21, 2022
- 3 min
Uncovering the Information Habits of Generation Z: Where Do Young People Look to Find What They Need
TikTok is often thought a platform for trendy dances and catchy music, but for Generation Z, it's becoming much more than that. In fact, ...
- Nov 14, 2022
- 3 min
Poles Embrace Podcasts: Insights from the 2021 "Podcast Listeners in Poland" Report
Podcasts are on the rise in Poland, with one in five internet users listening to them at least once a week, according to a nationwide...
- Sep 28, 2022
- 4 min
Stay Legal and Maximize Your Social Media Ads: The Essential Guide to Proper Tagging
Are you planning an influencer campaign in Poland? Do you know how to tag this type of content correctly to avoid fines?
- Jun 9, 2022
- 2 min
How To Measure Whether The PR Campaign In Poland Supports Sales?
Appropriate brand promotion in Poland should be based on the joint action of public relation and classical marketing. Only then you can...
- Mar 9, 2022
- 3 min
Working With A Polish PR Agency – How Does The Beginning Look Like?
What do you have to determine before creating a PR campaign in Poland? Here is what you can expect from a professional PR agency in Poland.
- Feb 6, 2022
- 4 min
Influencers In Poland - How To Choose An Influencer For A PR Campaign?
Influencer marketing is a type of marketing that is often considered an absolute necessity in Poland. Even small brands use it, promoting...
- Jan 10, 2022
- 3 min
How To Measure Image Building And Brand Awareness In PR Campaigns In Poland?
Building image and brand awareness is one of the main goals of PR campaigns in Poland - and at the same time, one of the most difficult...
- Feb 10, 2021
- 3 min
Influencer Marketing Campaigns In Poland – Why Is It Worth It?
Influencer marketing is regularly developing, bringing to the brands both financial and image profits. But is it worth to do this in Poland?
- Jun 10, 2020
- 3 min
Polish Internet User – Who He Actually Is?
There are many trends useful for brands that plan to implement advertising activities in the Polish market.
- Mar 2, 2020
- 4 min
Organic Cosmetics On Instagram - Does It Make Any Sense In Poland?
Is it worth to invest time and money to Polish Instagram as an organic brand?
- Feb 10, 2020
- 4 min
Clothing Recycling And PR In Poland - Will The Giants Leave Fast Fashion?
Fashion industry need to focus on the possibility of recycling clothes? Is it the end of fast fashion in Poland? Or maybe it is just a PR?
- Jan 31, 2020
- 4 min
Top Polish Fashion Influencers – How To Promote Fashion Brand Successfully?
Influencer marketing in Poland does not seem to get weaker. Here are top Polish influencers that are worth to cooperate.
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