good practices

How to tag ads properly in social media?

Are you planning an influencer campaign in Poland? Do you know how to tag this type of content correctly to avoid fines?

How to measure whether the PR campaign in Poland supports sales?

Appropriate brand promotion in Poland should be based on the joint action of public relation and classical marketing. Only then you can...

How to measure image building and brand awareness in PR campaigns in Poland?

Building the image and brand awareness is one of the main goals of PR campaigns in Poland - and at the same time, one of the most...

Influencers in Poland - how to choose an influencer for a PR campaign?

Influencer marketing is a type of marketing that is often considered an absolute necessity in Poland. Even small brands use it, promoting...

Working with a Polish PR agency – how does the beginning look like?

What do you have to determine before creating a PR campaign in Poland? Here is what you can expect from a professional PR agency in Poland.

Polish internet user – who he actually is?

There are many trends useful for brands that plan to implement advertising activities in the Polish market.

Top Polish fashion influencers – how to promote fashion brand successfully?

Influencer marketing in Poland does not seem to get weaker. Here are top Polish influencers that are worth to cooperate.

Clothing recycling and PR in Poland - will the giants leave fast fashion?

Fashion industry need to focus on the possibility of recycling clothes? Is it the end of fast fashion in Poland? Or maybe it is just a PR?

Organic cosmetics on Polish Instagram - does it make any sense?

Is it worth to invest time and money to Polish Instagram as an organic brand?

Influencer marketing campaigns in Poland – why is it worth it?

Influencer marketing is regularly developing, bringing to the brands both financial and image profits. But is it worth to do this in Poland?