In a media landscape that never sleeps, it’s essential to use the power of innovation to captivate audiences and forge lasting connections. But how can Polish PR experts ride the wave of cutting-edge advancements, technologies and trends and make a splash in the industry? Innovative tools present limitless opportunities to reach audiences and build enduring relationships. So, how can we effectively incorporate them into PR in Poland? Artificial Intelligence (AI) AI tools have

Media relations have always been the pillar of good brand PR in Poland. What journalists – and, thanks to social media and influencers – write and say about a brand substantially impacts how potential customers perceive it. In the beauty industry, this is even more important. After all, the media and celebrities present the audience with new cosmetic trends and ‘determine’ what is hot and what is not. How to build relationships with Polish journalists and influencers from the

Are you tired of trying to crack the code of influencer marketing in Poland? Does the equation of "Your brand + influencer = great sales results" seem too good to be true? We hear you! Choosing the perfect influencer for your brand is no easy task. But fear not because we have the secret sauce to make it happen - and we're not afraid to spill the beans. In this blog post, we'll show you how we've mastered the art of influencer marketing using Polish influencers as our example

The influencer marketing market in Poland is developing dynamically, and brands spend more money increasingly on cooperation with online creators. Since 2020, only 36% of brands did not increase spending on influencer marketing. More and more brands and agencies, including small and inexperienced ones, are starting to get involved in influencer marketing. Unfortunately, due to the growing popularity of this tool, the difference between professional, strategic influencer marke

The world of influencers is full of contradictions. While the global influencer marketing market records colossal growth yearly, in Poland, influencers and YouTubers are the least socially respected professions, standing shoulder-to-shoulder with politicians. Has the rapid development of social media left public opinion far behind? Or is it just a generational media war? And most importantly, is there a way to fix it? Influencer marketing in Poland is on the rise There is no

The first thing that often springs to mind of those outside this line of business upon hearing the term PR is media relations. Indeed, it is the most common element of PR in Poland. And interestingly enough – because of its 'obviousness' – it is often understated. However, the basis of our message having a chance to reach a broad audience through the press, online portals, television or radio lies in proper cooperation with journalists. How can this cooperation be turned into

TikTok is often thought of as a platform for trendy dances and catchy music, but for Generation Z, it's becoming much more than that. In fact, for many young people, TikTok has become a go-to source for information and knowledge. In this blog post, we'll explore how TikTok is transforming from a social media app to a 'search engine' for Gen Z. Gen Z is increasingly turning to TikTok for their daily dose of information and entertainment. As noted by American media, the platfo

Are you planning an influencer campaign in Poland? Do you know how to tag this type of content correctly to avoid fines?

Influencer marketing is a type of marketing that is often considered an absolute necessity in Poland. Even small brands use it, promoting...

Influencer marketing is regularly developing, bringing to the brands both financial and image profits. But is it worth to do this in Poland?

Fashion industry need to focus on the possibility of recycling clothes? Is it the end of fast fashion in Poland? Or maybe it is just a PR?

Influencer marketing in Poland does not seem to get weaker. Here are top Polish influencers that are worth to cooperate.