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Poles Embrace Podcasts: Insights from the 2021 "Podcast Listeners in Poland" Report

Podcasts are on the rise in Poland, with one in five internet users listening to them at least once a week, according to a nationwide survey conducted by YouGov and GMI Research Center. The survey, which included a representative sample of 2084 respondents aged 15-69, revealed that podcasts are becoming an integral part of the media landscape in Poland. In fact, other research shows that almost one-third of internet users in the country are listening to podcasts, with a monthly reach of over 31% in 2021. As podcasts continue to grow in popularity, it's clear that they are here to stay as a valuable source of entertainment and information for Poles.


It's no secret that podcasts have been gaining popularity globally for the past year or so, and Poland is no exception. According to data from YouGov, many Poles are turning to podcasts to expand their knowledge and interests, with 59% of respondents citing the desire to broaden their horizons and 58% wanting to learn new things as their main reasons for listening. Additionally, 46% of respondents said they use podcasts to develop their passions and interests. The COVID-19 pandemic has also played a role in the increase of podcast consumption in Poland, with the number of people listening to podcasts about current events rising by 40%. Clearly, podcasts are a valuable source of entertainment and information for many people in Poland.


According to recent research, almost one-third of internet users in Poland are tuning in to podcasts, with a monthly reach of over 31% in 2021. Additionally, one in five Polish internet users listens to podcasts on a weekly basis. The popularity of on-demand internet broadcasts has increased recently, with listeners valuing the expert content they offer. The Tandem Media team from Agora Radio Group has released the first findings from their comprehensive survey of Polish podcast listeners, showing a high level of acceptance for podcast advertising messages. It's clear that podcasts are a valued and increasingly popular form of media in Poland.


Podcasts have exploded in popularity globally in recent years, with the number of series, episodes, and creators all on the rise. Currently, on-demand internet broadcasts have the highest reach in countries like Ireland, Spain, Sweden, Norway, and the US, but Poland is quickly catching up.


According to the study "Podcast Listeners in Poland", the monthly reach of podcasts among internet users in Poland increased to 31.3% in 2021. This means that nearly one-third third of Polish internet users, or around 9 million people, are listening to podcasts. It's clear that podcasts are gaining traction in Poland and are here to stay as a popular source of entertainment and information.


According to recent research, almost one-third of internet users in Poland are listening to podcasts, with a monthly reach of over 31% in 2021. In fact, one in five Polish internet users tunes in to podcasts at least once a week. Most podcast listeners in Poland are 35 and older with higher education.


On-demand internet broadcasts have gained popularity recently, with listeners appreciating the valuable and expert content they offer. The first findings from a comprehensive survey of Polish podcast listeners showed a high level of acceptance for advertising messages related to podcasts.


It's clear that podcasts are a valued and increasingly popular form of media in Poland. If you're interested in using podcasts as a platform for brand presentation, the team at Awesome PR girls can help you identify the best options for your needs. Simply send us a direct message to get started.

We look forward to helping you navigate the exciting world of podcasts and reach your target audience in a new and innovative way.


Contact us: hello@awesomePRgirls.com.

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