trends

What Type Of Content Is The Most Effective In Promoting Beauty Products In Poland?

Polish consumers are bombarded with thousands of beauty ads every day. As a result, they are less and less susceptible to advertising and...

How to Build Relationships with Journalists and Influencers in the Beauty Industry in Poland?

Media relations have always been the pillar of good brand PR in Poland. What journalists – and, thanks to social media and influencers –...

Unlocking the Taste Buds of Poland: Top Trends and Preferences to Promote Foreign Food Products

It’s nothing new that current trends shape the demand and supply curve. If you want to reach Polish customers with your food products,...

Unleashing the Power of Influencer Campaigns in Poland: Your Ultimate Guide to Successful Planning

Are you tired of trying to crack the code of influencer marketing in Poland? Does the equation of "Your brand + influencer = great sales...

Maximizing Your Influencer Marketing Strategy: The Importance of Setting and Tracking KPIs

The influencer marketing market in Poland is developing dynamically, and brands spend more money increasingly on cooperation with online...

Influencer Marketing Needs A Good PR Person

The world of influencers is full of contradictions. While the global influencer marketing market records colossal growth yearly, in...

Uncovering the Information Habits of Generation Z: Where Do Young People Look to Find What They Need

TikTok is often thought a platform for trendy dances and catchy music, but for Generation Z, it's becoming much more than that. In fact, ...

Poles Embrace Podcasts: Insights from the 2021 "Podcast Listeners in Poland" Report

Podcasts are on the rise in Poland, with one in five internet users listening to them at least once a week, according to a nationwide...