As international brands expand into new markets, local expertise is becoming a key factor for success.

Do you have a great food product that you’re planning to introduce to the Polish market? Don’t act too quickly - a good promotional plan...

In a media landscape that never sleeps, it’s essential to use the power of innovation to captivate audiences and forge lasting...

The cosmetics market in Poland is experiencing dynamic growth. Currently, it is worth over 31 billion PLN, and experts predict further...

Polish consumers are bombarded with thousands of beauty ads every day. As a result, they are less and less susceptible to advertising and...

Media relations have always been the pillar of good brand PR in Poland. What journalists – and, thanks to social media and influencers –...

It’s nothing new that current trends shape the demand and supply curve. If you want to reach Polish customers with your food products,...

Are you tired of trying to crack the code of influencer marketing in Poland? Does the equation of "Your brand + influencer = great sales...

The influencer marketing market in Poland is developing dynamically, and brands spend more money increasingly on cooperation with online...

The world of influencers is full of contradictions. While the global influencer marketing market records colossal growth yearly, in...

TikTok is often thought of as a platform for trendy dances and catchy music, but for Generation Z, it's becoming much more than that. In...

Podcasts are on the rise in Poland, with one in five internet users listening to them at least once a week, according to a nationwide...