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Promoting travel brands in Poland: local PR and influencer strategies that work
Planning to launch a travel brand in Poland? Discover how PR, local media, and influencers can drive awareness and trust.
Mar 253 min read
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Why international brands should work with a local PR agency in Poland – even in the age of AI?
As international brands expand into new markets, local expertise is becoming a key factor for success.
Feb 214 min read
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How to Promote a Foreign Food Product in Poland?
Do you have a great food product that you’re planning to introduce to the Polish market? Don’t act too quickly - a good promotional plan...
Jan 19, 20245 min read
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How to Employ Trends and Technologies in PR Activities Effectively
In a media landscape that never sleeps, it’s essential to use the power of innovation to captivate audiences and forge lasting...
Dec 30, 20234 min read
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How to Plan an Effective PR Campaign for Beauty Products in Poland?
The cosmetics market in Poland is experiencing dynamic growth. Currently, it is worth over 31 billion PLN, and experts predict further...
May 18, 20234 min read
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What Type of Content is The Most Effective in Promoting Beauty Products in Poland?
Polish consumers are bombarded with thousands of beauty ads every day. As a result, they are less and less susceptible to advertising and...
Apr 13, 20234 min read
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How to Build Relationships with Journalists and Influencers in the Beauty Industry in Poland?
Media relations have always been the pillar of good brand PR in Poland. What journalists – and, thanks to social media and influencers –...
Apr 3, 20234 min read
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Food PR in Poland: Top Trends and Preferences to Promote Foreign Food Products
It’s nothing new that current trends shape the demand and supply curve. If you want to reach Polish customers with your food products,...
Mar 9, 20234 min read
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Unleashing the Power of Influencer Campaigns in Poland: Your Ultimate Guide to Successful Planning
Are you tired of trying to crack the code of influencer marketing in Poland? Does the equation of "Your brand + influencer = great sales...
Feb 15, 20237 min read
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Maximizing Your Influencer Marketing Strategy in Poland
The influencer marketing market in Poland is developing dynamically, and brands spend more money increasingly on cooperation with online...
Dec 19, 20226 min read
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Influencer Marketing in Poland Needs A Good PR Person
The world of influencers is full of contradictions. While the global influencer marketing market records colossal growth yearly, in...
Dec 12, 20226 min read
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Uncovering the Information Habits of Generation Z in Poland
TikTok is often thought of as a platform for trendy dances and catchy music, but for Generation Z, it's becoming much more than that. In...
Nov 21, 20223 min read
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Poles Embrace Podcasts: Insights from the 2021 "Podcast Listeners in Poland" Report
Podcasts are on the rise in Poland, with one in five internet users listening to them at least once a week, according to a nationwide...
Nov 14, 20223 min read
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Food influencers in Poland: who’s worth working with?
Discover top Polish food influencers who promote healthy eating and clean label products. Ideal for PR and brand campaigns in Poland.
Oct 14, 20193 min read
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