As international brands expand into new markets, local expertise is becoming a key factor for success.

In today’s fast-paced world, trends and brands come and go. It’s important to stay relevant and maintain customers’ interest – weeks,...

Do you have a great food product that you’re planning to introduce to the Polish market? Don’t act too quickly - a good promotional plan...

Promoting a food product in Poland can seem overwhelming, especially for a foreign brand. How to increase brand success?

In a media landscape that never sleeps, it’s essential to use the power of innovation to captivate audiences and forge lasting...

The cosmetics market in Poland is experiencing dynamic growth. Currently, it is worth over 31 billion PLN, and experts predict further...

Polish consumers are bombarded with thousands of beauty ads every day. As a result, they are less and less susceptible to advertising and...

Media relations have always been the pillar of good brand PR in Poland. What journalists – and, thanks to social media and influencers –...

It’s nothing new that current trends shape the demand and supply curve. If you want to reach Polish customers with your food products,...

Are you tired of trying to crack the code of influencer marketing in Poland? Does the equation of "Your brand + influencer = great sales...

The influencer marketing market in Poland is developing dynamically, and brands spend more money increasingly on cooperation with online...

The world of influencers is full of contradictions. While the global influencer marketing market records colossal growth yearly, in...

The first thing that often springs to mind of those outside this line of business upon hearing the term PR is media relations. Indeed, it...

Video marketing has become a popular and highly effective way for businesses to reach and engage with their audience. From social media...

TikTok is often thought of as a platform for trendy dances and catchy music, but for Generation Z, it's becoming much more than that. In...

Podcasts are on the rise in Poland, with one in five internet users listening to them at least once a week, according to a nationwide...

Are you planning an influencer campaign in Poland? Do you know how to tag this type of content correctly to avoid fines?

Appropriate brand promotion in Poland should be based on the joint action of public relations and classical marketing. Only then can you...

What do you have to determine before creating a PR campaign in Poland? Here is what you can expect from a professional PR agency in Poland.

Influencer marketing is a type of marketing that is often considered an absolute necessity in Poland. Even small brands use it, promoting...