You're entering the Polish beauty market. You have the product, the budget, and the ambition. And you're probably assuming that the strategy that worked in the UK or Germany will work here too. It won't. And that's not an opinion - it's a pattern we've seen time and time again. Polish beauty consumers are demanding, well-informed, and have strong local voices they trust far more than global campaigns. PR professionals in beauty understand this. Global agencies - usually don't

The cosmetics market in Poland is experiencing dynamic growth. Currently, it is worth over 31 billion PLN, and experts predict further increases of up to 5%. Capturing customers’ attention and establishing loyalty is difficult in today’s competitive environment. How can you efficiently conduct a PR campaign in the Polish beauty industry to ensure product awareness? Step 1: Market research and identifying the target audience for beauty PR in Poland Knowing Polish beauty produc

Polish consumers are bombarded with thousands of beauty ads every day. As a result, they are less and less susceptible to advertising and brand communication. What helps a brand stand out in a crowded market and get the exposure you need? A good content. But what actually is ‘good content’? What type of content works most effectively in promoting beauty products for Poles? How to create it to increase interest in products? Product photos It won’t be anything new if we say tha

Media relations have always been the pillar of good brand PR in Poland. What journalists – and, thanks to social media and influencers – write and say about a brand substantially impacts how potential customers perceive it. In the beauty industry, this is even more important. After all, the media and celebrities present the audience with new cosmetic trends and ‘determine’ what is hot and what is not. How to build relationships with Polish journalists and influencers from the

Are you tired of trying to crack the code of influencer marketing in Poland? Does the equation of "Your brand + influencer = great sales results" seem too good to be true? We hear you! Choosing the perfect influencer for your brand is no easy task. But fear not because we have the secret sauce to make it happen - and we're not afraid to spill the beans. In this blog post, we'll show you how we've mastered the art of influencer marketing using Polish influencers as our example

The influencer marketing market in Poland is developing dynamically, and brands spend more money increasingly on cooperation with online creators. Since 2020, only 36% of brands did not increase spending on influencer marketing. More and more brands and agencies, including small and inexperienced ones, are starting to get involved in influencer marketing. Unfortunately, due to the growing popularity of this tool, the difference between professional, strategic influencer marke

The world of influencers is full of contradictions. While the global influencer marketing market records colossal growth yearly, in Poland, influencers and YouTubers are the least socially respected professions, standing shoulder-to-shoulder with politicians. Has the rapid development of social media left public opinion far behind? Or is it just a generational media war? And most importantly, is there a way to fix it? Influencer marketing in Poland is on the rise There is no

The first thing that often springs to mind of those outside this line of business upon hearing the term PR is media relations. Indeed, it is the most common element of PR in Poland. And interestingly enough – because of its 'obviousness' – it is often understated. However, the basis of our message having a chance to reach a broad audience through the press, online portals, television or radio lies in proper cooperation with journalists. How can this cooperation be turned into

TikTok is often thought of as a platform for trendy dances and catchy music, but for Generation Z, it's becoming much more than that. In fact, for many young people, TikTok has become a go-to source for information and knowledge. In this blog post, we'll explore how TikTok is transforming from a social media app to a 'search engine' for Gen Z. Gen Z is increasingly turning to TikTok for their daily dose of information and entertainment. As noted by American media, the platfo

Are you planning an influencer campaign in Poland? Do you know how to tag this type of content correctly to avoid fines?

Influencer marketing is a type of marketing that is often considered an absolute necessity in Poland. Even small brands use it, promoting...

Influencer marketing is regularly developing, bringing to the brands both financial and image profits. But is it worth to do this in Poland?

Is it worth to invest time and money to Polish Instagram as an organic brand?