beauty

How to Plan an Effective PR Campaign for Beauty Products in Poland?

The cosmetics market in Poland is experiencing dynamic growth. Currently, it is worth over 31 billion PLN, and experts predict further...

What Type of Content is The Most Effective in Promoting Beauty Products in Poland?

Polish consumers are bombarded with thousands of beauty ads every day. As a result, they are less and less susceptible to advertising and...

How to Build Relationships with Journalists and Influencers in the Beauty Industry in Poland?

Media relations have always been the pillar of good brand PR in Poland. What journalists – and, thanks to social media and influencers –...

Unleashing the Power of Influencer Campaigns in Poland: Your Ultimate Guide to Successful Planning

Are you tired of trying to crack the code of influencer marketing in Poland? Does the equation of "Your brand + influencer = great sales...

Maximizing Your Influencer Marketing Strategy: The Importance of Setting and Tracking KPIs

The influencer marketing market in Poland is developing dynamically, and brands spend more money increasingly on cooperation with online...

Influencer Marketing Needs A Good PR Person

The world of influencers is full of contradictions. While the global influencer marketing market records colossal growth yearly, in...

Mastering Media Relations: 10 Key Principles for Successful Campaign In Poland

The first thing that often springs to mind of those outside this line of business upon hearing the term PR is media relations. Indeed, it...

Uncovering the Information Habits of Generation Z: Where Do Young People Look to Find What They Need

TikTok is often thought a platform for trendy dances and catchy music, but for Generation Z, it's becoming much more than that. In fact, ...

Stay Legal and Maximize Your Social Media Ads: The Essential Guide to Proper Tagging

Are you planning an influencer campaign in Poland? Do you know how to tag this type of content correctly to avoid fines?

Influencers In Poland - How To Choose An Influencer For A PR Campaign?

Influencer marketing is a type of marketing that is often considered an absolute necessity in Poland. Even small brands use it, promoting...

Influencer Marketing Campaigns In Poland – Why Is It Worth It?

Influencer marketing is regularly developing, bringing to the brands both financial and image profits. But is it worth to do this in Poland?

Organic Cosmetics On Instagram - Does It Make Any Sense In Poland?

Is it worth to invest time and money to Polish Instagram as an organic brand?