The cosmetics market in Poland is experiencing dynamic growth. Currently, it is worth over 31 billion PLN, and experts predict further...

Polish consumers are bombarded with thousands of beauty ads every day. As a result, they are less and less susceptible to advertising and...

Media relations have always been the pillar of good brand PR in Poland. What journalists – and, thanks to social media and influencers –...

Are you tired of trying to crack the code of influencer marketing in Poland? Does the equation of "Your brand + influencer = great sales...

The influencer marketing market in Poland is developing dynamically, and brands spend more money increasingly on cooperation with online...

The world of influencers is full of contradictions. While the global influencer marketing market records colossal growth yearly, in...

The first thing that often springs to mind of those outside this line of business upon hearing the term PR is media relations. Indeed, it...

TikTok is often thought of as a platform for trendy dances and catchy music, but for Generation Z, it's becoming much more than that. In...

Are you planning an influencer campaign in Poland? Do you know how to tag this type of content correctly to avoid fines?

Influencer marketing is a type of marketing that is often considered an absolute necessity in Poland. Even small brands use it, promoting...

Influencer marketing is regularly developing, bringing to the brands both financial and image profits. But is it worth to do this in Poland?

Is it worth to invest time and money to Polish Instagram as an organic brand?