You're entering the Polish beauty market. You have the product, the budget, and the ambition. And you're probably assuming that the strategy that worked in the UK or Germany will work here too. It won't. And that's not an opinion - it's a pattern we've seen time and time again. Polish beauty consumers are demanding, well-informed, and have strong local voices they trust far more than global campaigns. PR professionals in beauty understand this. Global agencies - usually don't

The cosmetics market in Poland is experiencing dynamic growth. Currently, it is worth over 31 billion PLN, and experts predict further increases of up to 5%. Capturing customers’ attention and establishing loyalty is difficult in today’s competitive environment. How can you efficiently conduct a PR campaign in the Polish beauty industry to ensure product awareness? Step 1: Market research and identifying the target audience for beauty PR in Poland Knowing Polish beauty produc

Polish consumers are bombarded with thousands of beauty ads every day. As a result, they are less and less susceptible to advertising and brand communication. What helps a brand stand out in a crowded market and get the exposure you need? A good content. But what actually is ‘good content’? What type of content works most effectively in promoting beauty products for Poles? How to create it to increase interest in products? Product photos It won’t be anything new if we say tha

Media relations have always been the pillar of good brand PR in Poland. What journalists – and, thanks to social media and influencers – write and say about a brand substantially impacts how potential customers perceive it. In the beauty industry, this is even more important. After all, the media and celebrities present the audience with new cosmetic trends and ‘determine’ what is hot and what is not. How to build relationships with Polish journalists and influencers from the