You're entering the Polish beauty market. You have the product, the budget, and the ambition. And you're probably assuming that the strategy that worked in the UK or Germany will work here too. It won't. And that's not an opinion - it's a pattern we've seen time and time again. Polish beauty consumers are demanding, well-informed, and have strong local voices they trust far more than global campaigns. PR professionals in beauty understand this. Global agencies - usually don't

Expert in Polish Media Channels

Appropriate brand promotion in Poland should be based on the joint action of public relations and classical marketing. Only then can you simultaneously work on sales activities and build a positive image among customers, competitors, media, and business partners. However, it is not difficult to guess that PR influences marketing, naturally contributing to increasing or decreasing sales of products or services. However, there are many ways to measure how effective PR activitie

What do you have to determine before creating a PR campaign in Poland? Here is what you can expect from a professional PR agency in Poland.

Informative and practical content is the best way to support PR. Here are some rules you to stick to when doing PR campaigns in Poland.