Polish consumers are bombarded with thousands of beauty ads every day. As a result, they are less and less susceptible to advertising and...

Media relations have always been the pillar of good brand PR in Poland. What journalists – and, thanks to social media and influencers – write and say about a brand substantially impacts how potential customers perceive it. In the beauty industry, this is even more important. After all, the media and celebrities present the audience with new cosmetic trends and ‘determine’ what is hot and what is not. How to build relationships with Polish journalists and influencers from the