Food influencers in Poland: who’s worth working with?

Influencer marketing (which includes working with bloggers) has become one of the biggest trends in digital marketing in recent years. Its impact shows no signs of slowing down—just like the persuasive power of online personalities. The healthy food sector also stands to gain a lot from a well-designed collaboration with the right blogger. However, the risks are real—choosing a specific influencer should be done with caution.

So, who is worth working with in this niche?

Here are some Polish bloggers who promote healthy food, and who are frequently considered in influencer marketing campaigns in Poland by brands entering the local market.

Polish food influencers with a kick

Jadłonomia – Marta Dymek has inspired her followers to fall in love with vegan cuisine for years. She presents it as a healthy and colorful alternative to traditional diets, promoting it through a variety of dishes from all over the world. The author of Jadłonomia has worked with many well-known brands, including Primavika, the Federation of Polish Food Banks, and various online magazines focused on healthy cuisine.

Mamałyga – Daria Ładocha has been an ambassador for healthy eating for several years. She started with a blog, eventually appearing in advertising campaigns for major brands. She is most recognized for her collaboration with Lidl, but she also featured in campaigns for Apetina, and supported public health campaigns such as “Live Healthy”, “Wasting Food Wastes the Planet”, and “Fall in Love with Rapeseed Oil".

Ervegan – Eryk Wałkowicz, a dietitian and author of the blog, is currently one of the most influential opinion leaders in vegan nutrition in Poland. He has been part of major influencer campaigns, including promoting ID’EAU mineral water, and has also worked with Lidl, Kupiec, and the Open Cages Association, primarily through Instagram.

These examples reflect how food industry PR can benefit from collaborations with expert-driven voices in the vegan and healthy eating space.

Influencers promoting a healthy lifestyle

Agnieszka Maciąg – a journalist known from the culinary section of Dzień Dobry TVN, she also runs a blog where she shares her approach to life. She has been the face of brands such as Sante and the organic cosmetics brand Clochee.

Aga ma smaka – Agnieszka Kopczyńska is the author of one of Poland’s most popular blogs about healthy living. She is also highly active on social media, where she promotes healthy food brands in Poland. She has featured products from Plantafood, Primavika, and Purella Food.

Justdeliciousx – Justyna Połeć is a blogger, yoga instructor, and ambassador for a healthy lifestyle. She collaborates with many brands that align with her food philosophy and way of life. Her past partners include Dine Pyrg, Frosta, Women’s Best, and even Bakoma.

Label experts & clean-label advocates

Doktor Ania – Ania Makowska, a PhD in pharmaceutical sciences and a future dietitian, is a strong voice in food transparency. On her blog and social media, she “translates” food labels and exposes misleading marketing practices used by brands. In her “collaboration” tab, she clearly states: “I always tell the truth.”

Lifemanagerka – on her healthy lifestyle blog and online show “ZdrowoMania,” Agnieszka Świetlik also writes about food product labels. She analyzes products from popular brands marketed as healthy. She has collaborated with Nałęczowianka, Home Kitchen Garden, and even the Ministry of Health. These are typically sponsored blog articles.

Czytamy etykiety – Kamila Kwietniewska and Agnieszka Wałęka are healthy eating enthusiasts who focus on educating Polish consumers on how to read and analyze food labels. Despite their strict criteria, they occasionally do commercial collaborations—mainly through Instagram. For example, they ran a campaign with the brand Mutti.

If your brand values ingredient transparency and clean label standards, partnering with these Polish influencers can help build authentic consumer trust.

Before deciding on such a collaboration, it's essential to prepare a strategy and define the campaign budget. To begin any meaningful negotiation with a blogger, a brand must approach with a clear concept and objective.

An effective collaboration can bring multiple benefits. It’s not only about expanding your audience and generating interest in your products—but also about immediately building trust, which is the foundation of any blogger’s reputation, especially in the healthy food niche.

If you're looking for support in your influencer marketing in Poland, just write to us at hello@awesomePRgirls.com. We’ll send you a short brief and help you design a campaign that delivers results.