You're entering the Polish beauty market. You have the product, the budget, and the ambition. And you're probably assuming that the strategy that worked in the UK or Germany will work here too. It won't. And that's not an opinion - it's a pattern we've seen time and time again. Polish beauty consumers are demanding, well-informed, and have strong local voices they trust far more than global campaigns. PR professionals in beauty understand this. Global agencies - usually don't

Influencer marketing is regularly developing, bringing to the brands both financial and image profits. But is it worth to do this in Poland?