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PUMA

SNEAKERS

Challenge:

The brand has just released a relaunch of its iconic shoe model and needed support for activities on the Polish market.

 

Implementation:

  • Distribution of press materials, media relations, follow-up

  • Research of influencers related to fashion and the so-called sneakerheads

  • Invitation of special guests (media&influencers) to an exclusive small party in one of the trendiest Sneaker Stores in Warsaw.

Results:

The project was a success, information about the new model of shoes and the event appeared on many blogs and thematic portals and directly reached trendsetters, trendwatchers and sneakerheads.