LAMEL COSMETICS

Industry: Beauty

 

Services: Influencer Marketing, Engagement, Traffic Direction

 

Partner’s goals:

The primary objective was to build brand awareness within the Polish market and promote the brand through social media channels, directing traffic towards the most popular online drugstores.

 

Challenges:

The challenge entailed creating a significant presence for the brand on social media and driving customer traffic to leading online drugstores, which are highly frequented shopping destinations for beauty products.

 

Implementation:

• We have selected the best influencers for campaigns on Instagram, TikTok, and YouTube.

• Planned and executed campaign strategies based on Key Performance Indicators.

• Managed campaign oversight, material approvals, KPI tracking, expert support, and translations.

 

Results:

• We have reached over 50 influencers, resulting in publications with a total reach exceeding 2.8 million across four campaigns and three social media platforms.

• A collaboration with a top influencer led to a sell-out of the product line at Cocolita.pl, a well-knownonline drugstore.