ZOJO ELIXIRS
Industry: Beauty / food
Services: PR, influencers
Partner’s goals:
When the representatives of Zojo Elixirs (a Polish brand that produces natural, GMO-free supplements) contacted us, they were just entering the market. They wanted to introduce a supefoods that support not only health but also beauty (products for body shaping, skin treatment, ageing prevention, etc.) to Polish women. Main threat: with inadequate PR campaigns or cooperation with untrustworthy influencers, the brand would be poorly received by Polish consumers, who are usually quite sceptical about new healthcare products.
Challenges:
Our main task was to plan a well-thought-out PR campaign. Exhibition activities for the brand (across female-focused press and influencer social media) had to be combined with educational content that builds trust. We also had to plan, organise, and manage a creative send-out for trade journalists.
Implementation:
-
Planning and preparing educational and complex materials on superfoods and „good” rituals.
-
Organising a creative send-out for media.
-
Managing media relations with consumer and trade media.
-
Influencer marketing tailored to the client’s budget.
Results:
-
80+ product and contextual publications in beauty media within first 6 months of the campaign.
Take a look at other case studies:
Want to see more of our work for beauty brands?
Drop us a line to receive our portfolio!