FJORD FISKURSSON

Industry: Food

 

Services: PR, influencers, social media

 

Partner’s goals:

When this partner reached out to us for help, the brand was just entering the Polish market. It was evident that they needed intensive activities to stand out among the well-known premium products in the fish sector.

 

Challenges:

As a PR agency, we faced two main tasks. First – the new brand had to break through with its communication and reach its target market. Secondly, the products had to inspire the trust of Polish consumers. And that’s not that easy! Poles are demanding when it comes to food, and they favour trusted brands. We needed to organise a creative send-out for media and collaborate with reputable Polish culinary influencers.

 

Implementation:

• Media relations with consumers and trade media associated with food topics.

• Cooperation with more than 10 popular Polish bloggers.

• Distribution of the recipes based on the brand’s products.

• Creating a company blog with many valuable articles.

 

Results:

• One of the flagship products was awarded the title of "Good Product 2017 Certificate" in an industry competition organised by the editors of PortalSpozywczy.pl.

• About 100 product publications with enthusiastic reviews have appeared during our 6-month partnership.