ZOJO ELIXIRS

Industry: Beauty / food

 

Services: PR, influencers

 

Partner’s goals:

When the representatives of Zojo Elixirs (a Polish brand that produces natural, GMO-free supplements) contacted us, they were just entering the market. They wanted to introduce a supefoods that support not only health but also beauty (products for body shaping, skin treatment, ageing prevention, etc.) to Polish women. Main threat: with inadequate PR campaigns or cooperation with untrustworthy influencers, the brand would be poorly received by Polish consumers, who are usually quite sceptical about new healthcare products.

 

Challenges:

Our main task was to plan a well-thought-out PR campaign. Exhibition activities for the brand (across female-focused press and influencer social media) had to be combined with educational content that builds trust. We also had to plan, organise, and manage a creative send-out for trade journalists.

 

Implementation:

  • Planning and preparing educational and complex materials on superfoods and „good” rituals.

  • Organising a creative send-out for media.

  • Managing media relations with consumer and trade media.

  • Influencer marketing tailored to the client’s budget.

 

Results:

  • 80+ product and contextual publications in beauty media within first 6 months of the campaign.

 

Take a look at other case studies:

 

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