KIKKOMAN
SOY SAUCE
Challenge:
Present this typically japanese product in combination with Polish cuisine and Polish culinary trends.
Implementation:
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We invited to the campaign, about 20+ culinary bloggers
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Strengthened communication by constant media relations
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Organised culinary workshops for bloggers and media (consumer and trade)
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Organised product culinary session incorporating traditional Polish food
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Organised creative send-outs to the food sector
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Distribution of recipes
Results:
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The synergy of PR activities and influencer marketing resulted in almost 250 product publications throughout the year.
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Cooperation with the most popular vegetarian and vegan restaurants in Warsaw.
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Finding the brand ambassador - well known Chef, Grzegorz Łapanowski (culinary journalist, celebrity, author of culinary books and host of culinary TV programmes, Top Chef Poland jurist, owner of Food Lab Studio.
