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KIKKOMAN

SOY SAUCE

Challenge:

 

Present this typically japanese product in combination with Polish cuisine and Polish culinary trends.

Implementation:

  • We invited to the campaign, about 20+ culinary bloggers

  • Strengthened communication by constant media relations

  • Organised culinary workshops for bloggers and media (consumer and trade)

  • Organised product culinary session incorporating traditional Polish food

  • Organised creative send-outs to the food sector

  • Distribution of recipes

Results:

  • The synergy of PR activities and influencer marketing resulted in almost 250 product publications throughout the year.

  • Cooperation with the most popular vegetarian and vegan restaurants in Warsaw.

  • Finding the brand ambassador - well known Chef, Grzegorz Łapanowski (culinary journalist, celebrity, author of culinary books and host of culinary TV programmes, Top Chef Poland jurist, owner of Food Lab Studio.