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FJØRD

FISKURSSON

Challenge:

 

When the brand appeared on the Polish market, it was clear that they needed intensive activities to stand out among the well-known products premium in the fish sector.

Implementation:

 

  • Organised a creative send-out for media

  • Media relations with consumer and trade media connected with food topic

  • Cooperation with popular Polish bloggers (10+ blogs)

  • Distribution of recipes

  • Blog posts production.

 

Results:

The campaign was planned around the activities of PR and influencer marketing. During the half-year contract, about 100 product publications with enthusiastic reviews have appeared.