When the brand appeared on the Polish market, it was clear that they needed intensive activities to stand out among the well-known products premium in the fish sector.
Organised a creative send-out for media
Media relations with consumer and trade media connected with food topic
Cooperation with popular Polish bloggers (10+ blogs)
Distribution of recipes
Blog posts production.
The campaign was planned around the activities of PR and influencer marketing. During the half-year contract, about 100 product publications with enthusiastic reviews have appeared.