
FJØRD
FISKURSSON
Challenge:
When the brand appeared on the Polish market, it was clear that they needed intensive activities to stand out among the well-known products premium in the fish sector.
Implementation:
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Organised a creative send-out for media
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Media relations with consumer and trade media connected with food topic
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Cooperation with popular Polish bloggers (10+ blogs)
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Distribution of recipes
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Blog posts production.
Results:
The campaign was planned around the activities of PR and influencer marketing. During the half-year contract, about 100 product publications with enthusiastic reviews have appeared.
