Poland is rapidly becoming a hub for media, entertainment, and digital innovation in Central and Eastern Europe. With a population of 38 million, rising disposable income, and a digital-savvy audience, the country offers unmatched opportunities for global media producers, streaming platforms, broadcasters, gaming companies, and entertainment brands.
At Awesome PR Girls, we provide specialized Public Relations (PR) services for international businesses seeking to establish or expand their presence in Poland’s media and entertainment sector. From brand positioning to influencer collaborations, from strategic media placement to cultural adaptation, we help you craft a voice that resonates with Polish audiences and maximizes your ROI.
Why Poland’s Media & Entertainment Market?
Poland’s transformation into a modern media powerhouse has been fueled by both domestic demand and global investment. According to Marcin Piatkowski in “Europe’s Growth Champion” (Oxford University Press, 2018), Poland’s economic growth has supported the rise of cultural industries that are increasingly competitive with Western Europe.
Key highlights include:
Streaming Growth: Poland’s streaming video-on-demand market grew by over 25% in 2022, with global players like Netflix, Disney+, and local services competing for attention.
Film Industry: Poland has become an attractive filming location due to competitive costs, skilled crews, and government incentives. Major international productions have been shot in Poland in recent years.
Music Market: Poland is the largest music market in Central Eastern Europe, with revenues surpassing €150 million annually, driven by streaming platforms and live events.
Gaming Sector: Poland is home to globally recognized developers like CD Projekt, and gaming consumption is increasing across age groups.
Advertising Spend: Media ad spend in Poland is projected to grow by 5–7% annually, creating space for brands to reach large audiences.
This combination of growth and diversification makes Poland one of the most profitable destinations for international media and entertainment ventures.
The Role of PR in Media & Entertainment Expansion
In a market as dynamic as Poland’s, visibility and credibility are critical. Our PR expertise ensures that your brand captures attention and builds lasting trust. We specialize in:
Media placement: Position your brand in top Polish outlets and digital platforms.
Cultural adaptation: Tailor your campaigns to Polish tastes and cultural expectations.
Influencer partnerships: Leverage Poland’s fast-growing influencer economy across TikTok, YouTube, and Instagram.
Crisis communication: Safeguard your reputation in a fast-moving media environment.
Audience engagement: Build communities and loyal fans through strategic storytelling.
With our help, you won’t just enter the Polish market — you’ll own your space in it.
Opportunities for International Media and Entertainment Companies
Streaming & Broadcasting: Global platforms can localize content to tap into Poland’s binge-watching audiences.
Film Production: International producers can reduce costs while maintaining quality by filming in Poland.
Music Promotion: Sponsorships and collaborations with Polish artists drive cross-market exposure.
Event Management: From film festivals to music tours, PR ensures visibility and attendance.
Digital & Gaming: A rapidly growing consumer base makes Poland ideal for gaming PR and esports promotion.
Why Work with Awesome PR Girls
Our team combines local expertise in Polish culture and media with international best practices in PR. We know the journalists, influencers, and decision-makers that can amplify your message. Every campaign is built to strengthen your visibility, credibility, and connection with audiences.
Ready to break into Poland’s media and entertainment scene? Contact us today.
Frequently Asked Questions
1. Why is Poland’s media and entertainment industry attractive to foreign businesses?Because it combines rapid digital growth, a young tech-savvy population, and strong demand for international content, making it a profitable entry point into Central Europe.
2. How can PR help media brands succeed in Poland?PR helps navigate cultural nuances, builds partnerships with local influencers and media outlets, and ensures your campaigns resonate authentically with Polish audiences.
3. Is the Polish audience open to international content?Yes. While Polish audiences love domestic productions, international shows, music, and films are highly popular — especially when localized effectively.
4. Which sub-sectors show the most growth potential?Streaming, gaming, esports, and music streaming are expanding fastest, though traditional film and broadcasting remain strong.
5. How soon can we expect results from PR campaigns?Brands often see measurable growth in visibility and audience engagement within 3–6 months, depending on campaign scope and media placement.
The Polish media and entertainment industry is vibrant, growing, and open to international players. With the right PR partner, your brand can stand out, capture attention, and build a loyal audience. Don’t miss the chance to expand into one of Europe’s most exciting cultural markets.
👉 Contact us now and let’s create your success story in Poland.
Bibliography
Piatkowski, Marcin. Europe’s Growth Champion: Insights from the Economic Rise of Poland. Oxford University Press, 2018.
Doyle, Gillian. Understanding Media Economics. SAGE Publications, 2013.
Flew, Terry. Global Creative Industries. Polity Press, 2013.