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BERTOLLI

OLIVE OIL

Challenge:

 

The Bertolli Italian olive brand has already carried out PR activities on the Polish market, but it wanted to increase its ranges by cooperating with culinary influencers in Poland.

Implementation:

  • Press conference and culinary workshops with well-known actress, book author and blogger, Monika Mrozowska,
    who graced the meeting

  • Media relations with consumer and trade media in Poland connected with food topic, lifestyle and health

  • Product testing campaign with Polish micro-influencers (40+ blogs)

  • Recipes distribution among Polish blogs and media in Poland

 

Results:

 

During almost one-year of cooperation, over 300 product publications appeared in Polish traditional media, on the Internet, blogs and in social media.