BERTOLLI OLIVE OIL

Challenge:

The Bertolli Italian olive brand has already carried out PR activities on the Polish market, but it wanted to increase its ranges by cooperating with culinary influencers in Poland.

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Implementation:

• Press conference and culinary workshops with well-known actress, book author and blogger, Monika Mrozowska, who graced the meeting

• Media relations with consumer and trade media in Poland connected with food topic, lifestyle and health

• Product testing campaign with Polish micro-influencers (40+ blogs)

• Recipes distribution among Polish blogs and media in Poland

 

Results:

During almost one-year of cooperation, over 300 product publications appeared in Polish traditional media, on the Internet, blogs and in social media.