The Bertolli Italian olive brand has already carried out PR activities on the Polish market, but it wanted to increase its ranges by cooperating with culinary influencers in Poland.
Press conference and culinary workshops with well-known actress, book author and blogger, Monika Mrozowska,
who graced the meeting
Media relations with consumer and trade media in Poland connected with food topic, lifestyle and health
Product testing campaign with Polish micro-influencers (40+ blogs)
Recipes distribution among Polish blogs and media in Poland
During almost one-year of cooperation, over 300 product publications appeared in Polish traditional media, on the Internet, blogs and in social media.