Press office in Poland

A good press office is not just a place journalists send questions.

It is an ongoing relationship between the brand and the media market.

We provide press office support in Poland for international brands that need a local team to manage day-to-day media relations, journalist enquiries, proactive pitching and press materials.

That can mean responding to incoming requests, identifying opportunities before the media asks, preparing local commentary, adapting global materials or finding the right angle for stories that deserve a stronger Polish context.

For some clients, we operate as the local extension of an international communications team. For others, we manage the Polish press office more independently while staying closely aligned with global messaging and approvals.

The value is in continuity.

Journalists know who to contact. The brand has someone locally who understands the media environment. Opportunities are not lost because they arrive in Polish, outside the global team’s working hours or with a deadline that is too short for a long internal process.

A press office should also be proactive. We do not wait only for enquiries. We look for relevant stories, seasonal moments, data, commentary and category developments that can create a reason for the brand to be present.