You may already have the global story, messaging and launch calendar in place. Our role is to look at what will actually matter in Poland and turn that into a local media approach that makes sense for your brand.
We work with international marketing and communications teams that need a trusted PR agency in Poland for launches, ongoing media relations, press office support and long-term brand communication.
Sometimes the global story travels well. Sometimes it needs a different angle, different timing or a different media mix. We help you understand that before the campaign goes live.
What this can include
We support international brands with public relations in Poland, including media strategy, press office, journalist outreach, press materials, product and brand launches, expert positioning, crisis communication and ongoing media relations.
Depending on the story, that can mean business media, consumer titles, lifestyle press, trade publications, regional media or a carefully selected mix of several groups. There is no single list of “top-tier Polish media” that works for every campaign.
The important part is knowing which media matter for your objective and why.
When this service makes sense
You may be entering Poland, launching a new product, building awareness around an existing brand or simply need a local communications team that can handle Polish media on an ongoing basis.
If you already have a global PR plan, we do not need to reinvent it. We look at what should stay, what needs adapting and what may not work locally.
The objective can stay global. The execution may need to be Polish.
INDUSTRIES WE KNOW BEST
- Beauty & wellness
- Food & FMCG
- Fashion & retail
- Travel & leisure