Industry
Beauty & wellness / food
Services
PR & media relations, influencer marketing, product seeding, educational content
Partner’s goals
Zojo Elixirs was entering the Polish market with natural, GMO-free supplements positioned around both wellbeing and beauty, including products connected with body shaping, skin care and healthy ageing.
The brand needed to introduce a relatively unfamiliar product proposition to Polish women while building enough credibility around the category to encourage interest and trial.
Challenges
The main challenge was trust.
New health and wellness products can meet understandable scepticism, particularly when the communication relies too heavily on claims or on creators who are not credible for the category.
For Zojo Elixirs, simply creating awareness would not have been enough. The communication needed to explain what the products were, place them in a relevant lifestyle context and give both media and consumers reasons to take the brand seriously.
Implementation
We built the campaign around education first, combining brand visibility with useful content about superfoods and everyday wellbeing rituals.
Our team prepared educational materials, managed relations with consumer and trade media and organised a creative product send-out designed to introduce the range in a more engaging way than a standard mailing.
Influencer marketing was added selectively, with activity shaped around the available budget and the need to work with profiles that could communicate the products credibly.
The aim was to create a consistent introduction to the brand across media and creator channels rather than generate isolated product mentions.
Results
Within the first six months, the campaign generated more than 80 product and contextual publications in beauty media.
The coverage combined direct product visibility with broader educational content, helping Zojo Elixirs enter the Polish market with a stronger context around the brand and its product category.
