Industry
Beauty
Services
Influencer marketing, content production, social media activation
Partner’s goals
SODA Makeup entered Poland with a bold, colourful brand built around a young audience.
The main objective was to build awareness quickly and support the brand’s launch in Rossmann, one of the most important beauty retail channels in Poland.
The challenge was not simply to announce availability. The brand needed to become visible to teenage and young adult consumers in a category where new make-up launches compete for attention every day.
Challenges
SODA’s audience was already spending a significant amount of time on TikTok and Instagram, so the campaign needed to feel native to those platforms rather than like a traditional product launch adapted for social media.
That meant working with creators who were not only large, but genuinely relevant to younger Polish audiences and able to carry the brand’s direct, playful tone.
At the same time, the campaign needed to translate international brand communication into a local context and support the Rossmann launch with enough scale to make SODA noticeable in a crowded beauty market.
Implementation
We built the campaign around three high-profile Polish creators from TikTok and Instagram: Maria Jeleniewska, Kinga Sawczuk and Marlena Sojka.
Our team coordinated the creator partnerships, monitored campaign KPIs and supported the international team with local market input and Polish-language adaptation.
We also planned and coordinated a dedicated photoshoot from concept to delivery, creating additional campaign assets for social media.
The wider activation included a consumer competition, giving the campaign another way to engage younger audiences beyond creator content alone.
Results
Within four months, the campaign reached more than 8 million potential consumers across TikTok and Instagram.
One of the TikTok videos created from the dedicated photoshoot generated 1.2 million views.
The combination of high-profile creators, platform-native content and dedicated visual production gave SODA Makeup strong visibility around its Polish retail launch and helped introduce the brand to a new generation of beauty consumers.
