Industry
Fashion & retail
Services
PR & media relations, influencer marketing
Partner’s goals
Orient Watches wanted to strengthen its visibility in Poland and reach a younger male audience.
The brand already had a long history and an established customer base, but its presence in social media was relatively limited. The objective was therefore to introduce Orient to new audiences without losing the credibility and heritage already associated with the brand.
Challenges
The communication needed to speak specifically to men while making a traditional watch brand feel relevant in contemporary fashion and lifestyle conversations.
That meant finding creators who could do more than display the product. We needed people whose audiences already looked to them for style inspiration and who could introduce the watches naturally within their own content.
The second challenge was variety. Working with several creators across different formats meant each collaboration needed its own idea rather than repeating the same product placement six times.
Implementation
We built the campaign around six leading Polish male fashion creators and developed individual collaboration concepts suited to their channels and audiences.
The activity ran across YouTube, Instagram, Instagram Stories and Facebook, with our team managing creator selection, negotiations, campaign coordination, approvals and reporting.
Influencer activity was supported by PR outreach and product placements in Polish print and online media, giving the brand visibility beyond social channels and connecting the creator campaign with a broader communications programme.
Results
The campaign generated six dedicated blog publications, two YouTube videos and more than 30 social media posts across Instagram, Instagram Stories and Facebook.
The creator activity reached an audience of approximately 450,000 followers and generated more than 510,000 engagements.
Together, the media and influencer activity helped Orient Watches reach a younger male audience and brought the brand into a more contemporary Polish fashion and lifestyle context.
