Industry
Fashion & retail
Services
PR & media relations, retail PR, event promotion, content support
Partner’s goals
Galeria Mokotów wanted to strengthen its position as a high-fashion shopping destination and build stronger visibility around the premium and designer brands available at the centre.
The communication also needed to support ongoing retail and sales activity, giving individual brand activations and fashion-related events a stronger media presence.
Challenges
The challenge was to communicate a shopping centre as more than a collection of stores.
Galeria Mokotów wanted to be associated with fashion, premium brands and current trends, while still supporting the commercial activity happening across the centre.
That meant creating a steady flow of relevant stories around Polish designers, international fashion brands, seasonal retail moments and individual tenant activations rather than relying only on standard shopping-centre news.
Implementation
We ran ongoing media relations with Polish consumer and trade media, building stories around fashion, retail and the centre’s wider brand positioning.
Our work included PR support for sales events and activations involving brands such as Sephora and Adidas, as well as communication around Warsaw Fashion Weekend.
We also created and distributed press, contextual and guide materials drawing on stylist expertise, and supported selected activities with photoshoots and social media communication.
The aim was to keep Galeria Mokotów visible in relevant media throughout the cooperation while giving individual retail moments a stronger communication context.
Results
During the six-month cooperation, the activity generated more than 130 publications in top-tier Polish media, across both print and online titles.
The ongoing programme supported Galeria Mokotów’s premium fashion positioning while giving its retail and sales initiatives regular visibility beyond the shopping centre itself.
